Creator Economy

Small Talk, Big Bang: How Niche Twitter Conversations Quietly Engineer Viral Moments

Before something blows up on Twitter, it usually whispers first. The real action happens deep inside reply threads and quote tweet clusters long before the mainstream catches on — and knowing how to read those early signals can change everything for creators and brands alike.

Jul 25, 2026

The Follower Count Illusion: Why Your Brand Is Chasing the Wrong Number on Twitter

The obsession with follower counts is quietly costing brands real money and real results. New data from across the creator economy suggests that the accounts with the loudest megaphones aren't always the ones moving the needle — and the proof is hiding in plain sight inside Twitter's engagement metrics.

Jul 24, 2026